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PRIMAVERA shows the way to leadership in the Cloud era

The event "Business Impulse 2021" stressed the importance of the Partner channel to put into action a leadership strategy in the digital transformation of the business fabric

PRIMAVERA brought together its international community of partners in an event with a innovative format, in order to present the new cloud offer that will soon integrate the brand's portfolio, whose research and development strategy is currently focused on supporting the digital transition of the business.

"Business Impulse 2021" counted on 1,000 participants, at an event that took place in a hybrid model, with only 30 partner representatives in the room, previously tested with rapid COVID-19 test and all rules of social distancing and hygiene ensured, and the remaining watched remotely via live-streaming from Portugal Angola, Mozambique and Cape Verde.

In this event, which had as its motto the leadership in the transition to the cloud, PRIMAVERA shared their vision for the digital transformation of business processes and presented, firsthand, the solutions that are currently being developed in the future, in which management will be 100% digital and supported in intelligent technology.

"It is fundamental to show our partner community our vision of the future and involve it in the solutions we present to the market, because we will only be able to raise a real wave of digital transformation and lead this process creating synergies that support the digital transition, which is so urgent for competitiveness of the business fabric," says Idalina Sousa, Marketing and Communications Head Manager.

During the event, PRIMAVERA revealed that the Accounting sector is a major priority at the moment, due to the key role it plays in economies where micro and small enterprises predominate, and the urgent need to support the digital transition of accounting offices, and announced program to encourage the digital evolution of the sector.

"Being an industry market leader, we are responsible for supporting accounting to transition to the cloud world, so we have, at this point, a broading program to support digitization, which will have a very significant positive impact on not only in the management of offices but also in the work and relationship with their customers,"adds the responsible.

In addition to the new offer for this public, technology also showed a strong strengthening of the Cloud portfolio, namely a new 100% cloud native management solutionfor service providers and the foundations of a new intelligent ERP, equipped with machine learning and artificial intelligence technologies that will be the big lever for the digital transition of companies.

During the session was even unveiled a completely renovated PRIMAVERA Academy, with new training modalities, increasingly diversified training offer and a new offer totally focused on the qualification of professionals in the IT area, so that both partners and their customers can be quickly prepared to meet the demands of an increasingly digital market.