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PRIMAVERA Expands its Presence in Spain with New Distributor

Partnership with Lidera Network will allow the Braga technology company to recruit a further 3,000 resellers of PRIMAVERA solutions in the Spanish market.

PRIMAVERA BSS has just announced the establishment of a distribution agreement with Lidera Network to expand the presence of its solutions to the entire Spanish territory. Through this partnership, Lidera Network’s over 3,000 IT resellers will be able to provide Spanish microbusinesses and small companies with PRIMAVERA Starter business solutions, as well as provide retail and catering businesses with the POS PRIMAVERA Tlim and PRIMAVERA Pssst solutions.

Operating in Spain since 2006 through its Madrid branch, with this partnership PRIMAVERA expects to reinforce its presence in the Spanish market, giving continuity to its strategy of expansion and consolidation of PRIMAVERA solutions laid out for this market. Another of PRIMAVERA’s objectives through this business partnership with the Lidera Network distributor is to achieve closer proximity to the companies that use its management solutions.

For Luís Cadillon, Country Manager of PRIMAVERA Spain, "the distribution deal now signed with Lidera Network will allow us to achieve a higher degree of penetration in the Spanish market, by providing more companies with the agility and efficiency required for the automation and management of business processes, easier decision-making and consequently a significant reduction in cost and time and an increase in productivity”.

For José Carlos Jimeno, Channel Director of Lidera Network, "one of the factors that set us apart from other distributors is the continuous search for innovative technological products with the best quality/price ratio to satisfy our clients’ needs”. He adds that "PRIMAVERA’s portfolio is extremely varied in terms of features, scalability as well as licensing options and prices, which allows us to provide a global solution to our resellers, with all the guarantees expected of a top-level manufacturer”.

PRIMAVERA "at the service” of productivity in Spanish companies

Developed to provide simple and intuitive answers to the billing and management needs of microbusinesses and small companies, PRIMAVERA Starter solutions are easy to install and use, integrating all the features required for the sales, logistical and financial management of any business. PRIMAVERA Tlim and PRIMAVERA Pssst, solutions specifically developed to modernize customer service and increase sales point productivity in companies operating in the retail and catering sectors, are other PRIMAVERA solutions now available to Spanish companies.